Beauty simplified.

We believe less is more.
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Our Values

  • Cruelty-Free

    We are certified cruelty-free.

  • Conscious

    We actively make an effort to offset our carbon emissions by planting trees and using eco-conscious shipping materials.

  • Woman-Owned

    We are proudly a diverse and woman owned company.

  • Vegan

    We never use animal by-products.

Lip Advocate

A sheer lip tint formulated with shea butter to deliver long lasting hydration. Use it alone for a soft wash of buildable colour, or apply it over your favorite lip product for a subtle sheen. Lip Advocate is vegan, cruelty-free, and formulated without mineral oil.

Available in 6 universally flattering shades to suit all skin tones.

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