About Us

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Our goal is to reshape the way you think about beauty.

We believe that everyone is beautiful which is why we create products that enhance your natural beauty instead of transforming the way you look.

In a world that is ever more polluting, our goal is to minimize the clutter while providing uncompromising products that make you feel as good as you look. 

We are...

Cruelty Free
We're Leaping Bunny certified! We have never and will never test on animals. Our favorite coworker is a goldendoodle named Delhi. 

We don't think animal byproducts are necessary to create effective products. So we don't use them. 

We launch every collection with inclusivity in mind. Our shades are universally flattering and we will continue to launch products that appeal to every human.

We're constantly trying to improve by listening to your feedback, recommendations and reviews. The traditional beauty industry launches products based on numbers. Our goal is to co-create products with you instead.

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Better for you
and our planet

We know how important clean beauty is to you and we're well on our way! We're currently paraben-free, phthalate free, BHT free, and we have less than 50 ingredients in our formulations. We're reformulating all of our products to be mineral oil free. Our goal is to be fully clean by early 2021!

We also feel responsible to make eco conscious decisions everywhere we can. All of our shipping materials are 100% recyclable. Our mailers are made from 80% post-consumer material. Our tape, tissue paper and stickers are compostable and printed with algae ink and we continuously are on the lookout for additional ways to reduce our footprint.

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